CEMS Alumni Awards Nominee

Lorenn Ruster

How would you describe yourself in a tweet?

A big picture thinker and strategy consultant whose purpose is to contribute to tackling global social challenges and create lasting impact.

What are the three most important things that have personally shaped you?

1 Being born in Australia has enabled me to strive towards my potential.

2 My spirituality & family values, instilled during childhood and continuing to this day, have shaped my personality and the guiding principles upon which I make many of my most important decisions.

3 My experiences living abroad immersing myself in new cultures have fuelled my insatiable curiosity about the world and my role in it.

CEMS 2011, The University of Sydney Business School/ HEC Paris and Copenhagen Business School

What career accomplishment are you most proud of?

I am most proud of being a core member of a team that created PwC’s Indigenous Consulting – an unprecedented partnership between a group of Indigenous Australians and PwC Australia. It’s been wonderful to catalyze an idea flourishing into a true shared value, majority Indigenous-owned organization with over 20 staff nationally, committed to powering positive change in Indigenous Australia.

What advice would you give current CEMS students?

Spend time with yourself – understand the person you are, what makes you feel energized and alive. You don’t have to have it all worked out, but a few guiding principles help. In my experience, the thing that may be the hardest to explain to others could also be the one you’re meant to pursue. Be courageous to act where there is no well-trodden path!