Ameena Bajar writes about her experience during her CEMS Internship in India.
India is home to over a billion people, 960 million of whom are mobile users. By 2016, 382 million of them will be smartphone users. These are some of the factors that are quickly making India a market with great potential for both domestic and multinational firms.
The best way to understand the subtle nuances of an emerging market is to live there.